Whether you're shooting a wedding, a documentary, or a brand campaign, the lens you pick shapes the story more than almost any other choice on set. Here are five our most-rented lenses, and what each one is best for.
1. The workhorse zoom
The 24-70mm f/2.8 is the lens most of our clients reach for first. It covers most of what you need on a run-and-gun shoot, handles low light well, and plays nicely with every body we stock.
2. The portrait prime
An 85mm f/1.4 will flatter almost any face. If you're doing interviews, portraits, or intimate narrative, this is worth the extra weight.
3. The wide
14-24mm or a 16mm prime — for interiors, product, and the occasional dramatic establishing shot.
4. The macro
Often overlooked, a 100mm macro opens up product, food, and detail-shot work that would be impossible otherwise.
5. The anamorphic
If you want your project to look like a movie, shoot it on an anamorphic. We rent a few — ask us.